Organizational Change Master Essay Example | Topics and Well Written Essays - 3250 words

Organizational Change Master - Essay Example While it has many ramifications including corporate ones that need a greater degree of focus and analysis within the socio-economic environment in which the company operates, there is also the need for a more practical view of the challenges faced by the society. It's here that Unilever has succeeded. Many writers have defined the concept of sustainability in a variety of ways. However the definition given by the World Commission on Environment and Development (WCED) is considered to be of prime importance - "Sustainability represents forms of progress that meet the needs of the present without compromising the ability of future generations to meet their needs". Big organizations meet most of these constituent elements in its efforts to sustain the very environment in which they operate. Both the production process and the consumption process in the economy of a country are shaped by the innovative strengths and the subsequent summation of the "five basic sustainability principles" as enunciated by Buckminster Fuller (Dresner, 2002, p.37). They are the material domain, the economic domain, the domain of life, the social domain and the spiritual domain. According to Fuller the material domain is the central principle necessary for the regulation of the mobility of materials and en ergy that help to sustain life as it's. The economic domain serves as a main mechanism to husband wealth.On the other hand organizational change and sustainable development refers to a process in which individuals, processes, practices and whole organizations are transformed from their current position to a new desired position. According to Warren Bennis organizational development and sustainability is a complex strategic process in which attitudes, values, beliefs and the organizational structure are subject to change through adaptation to new challenges and techniques in equally new market segments. In other words it's a dynamic process intended to bring about systemic improvement and change. Thus organizational response to sustainability issues plays a very significant role here. The process of transformation from what an organization now is to a new dimensional growth trajectory is determined by how best change is accepted by the staff. AnalysisDuring the past two decades organizational change and sustainability has become a very important aspect in the modern day management practice. Change is more appropriate when everything else has failed to ensure the continuous survival of the business (Clark, 1999). However change and sustainability in itself might not be desirable when the degree of resistance to change becomes stronger because when resistance gathers momentum that in itself is an indicator of the existence of other solutions. If organizational change and development were focused on improving critical success factors related to financial management, Human Resource Management (HRM), employee relations, supply chain management, quality management, marketing and corporate social responsibility (CSR), then the organization would have to face considerable resistance.In the first

Summary and Response Coursework Example | Topics and Well Written Essays - 500 words

Summary and Response - Coursework Example Reflecting mainly on Egypt and Tunisia, O’Donnell shows how Howard’s study indicated that social media formed online networks that organized core groups of activists to advocate for political reforms; she reports specific ways in which Howard’s study shows the opposition groups used social media to influence political debates. First, she argues that Twitter enabled people to engage in instantaneous conversations, especially during the overthrow of Egyptian President Hosni Mubarak. The discussions on Twitter crossed borders, and influenced the neighboring nations to converse about the political affairs in Tunisia and Egypt. As a second point, she quotes the findings that point out videos protests communicated the events of the Arab uprising to the rest of the world. Not only were the video protests important inside Egypt and Tunisia, but also Howard’s findings show the rest of the globe depended on them for updates on the uprising. For instance, twenty-thre e videos attracted 5.5 million views. In addition to Twitter and video protests, the instant Facebook messages and blogs inspired the revolution in Arab countries, and the attempts of the government to stop social media conversations resulted in strong activism. The opposition groups utilized blogs and Facebook to pass the information about the need for political change to many audiences. In sum, O’Donnell reports how Howard’s findings associate the social media with the Arab uprising. O’Donnell strongly contends that the social media, especially Twitter was instrumental in facilitating communication that led to the Arab uprising. She firmly quotes Howard who indicated, â€Å"During the week before Egyptian president Hosni Mubarak’s resignation, for example, the total rate of tweets from Egypt-and around the world-about political change in that country ballooned from 2,300 a day to