Analysis of Two Advertisements Essay - 773 Words

Analysis of Two Advertisements I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly reinforces the held views through the content of the text and captures the interest of the audiences through an eye-catching picture. When the reader first looks at the advertisement, it makes him or her feel how cool and†¦show more content†¦Target audiences for Ciudadela, Menorca are intended to be open-minded people with a sense of adventure who enjoy traveling to place filled with adventure. People who are interested in rope climbing, whether they are professionals or beginners, this place has lessons for climbing fans. This place is filled with beaches. Therefore people who like tanning and sun-bathing will love it. Neither of the advertisements contain anything in particular which may interest a child or teenager, the target audiences are mostly focused on young adults and adults. As both the holidays are on cruise, this really intends to attract people who are eager to spend their capital openly. People who like to collect souveniors from different places are also targeted. Both the advertisements contain an interesting form of language. The text contains many positive descriptive words that sound wonderful. For example for Menorca, in the highlights it tells us that it took 50 years to build this cathedral. This tells us how magnificent that cathedral will be to look at. The advertisements also contain alliterations. For example for Italy, snap up something in silver, or lap up some luscious local wines. Alliteration makes the advertisement more catchy and memorable. Commands such as, then go do it now also existsShow MoreRelatedEssay on Analysis of Two Advertisements753 Words   |  4 PagesI will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisemen t; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through theRead MoreAn Analysis of Two Advertisements Essay2548 Words   |  11 PagesAn Analysis of Two Advertisements I am going to analyse two adverts and discuss which one is more effective. The first advert that I am going to study is marketing New Synergie lift by Garnier. The second is promoting the product Total turnaround by Clinique. 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