Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this paper is to leave alone an everywhereview and evaluation of the advertise force AKQA. Reviewed will be the agencys whimsical aspects, strengths, and approach to marketing. AKQAs client slant will be discussed and as will their successes in advertising.   cornerstone AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who incorporate two companies together to fix what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public known to live for anything and there has been some mystery to the highest degree the origin of the AKQA ca-ca (Zaremba, 2009). Some speculate that it stands for all known questions answered others say it stands for the initials of the trustworthy founders but no one has do the real nub public (Zaremba, 2009). AKQ A grew from the basement of the industry to be one of the largest self-governing agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is near $250 million (Smith, 2012). AKQA quickly crystallizeed global condition with branches in San Francisco, in the buff York, Washington DC, Germany, and Amsterdam (Zaremba, 2009).

AKQA specializes in digital advertising and campaigns more or less often through kind media outlets. They necessitate many known clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and Gap to name a few (AKQA.com, 20 12). Overview As described on their! website, AKQAs advertising strategy is to use what they describe as sextuplet core strengths in set up to provide advertising in a social media environment (AKQA.com, 2012). The strengths are identified as reach, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize residential area interaction. In essence, it is...If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay